See Your Course
Through Customer
Eyes
Professional mystery shopping for mini golf courses. Get unbiased evaluations, actionable insights, and measurable results in days, not months.
Restroom cleanliness needs attention - deep clean recommended
The Problem with Traditional Feedback
Online reviews only tell part of the story. You need comprehensive, objective insights to truly understand and improve your guest experience.
Without Secret Putter
- Only extreme reviews get posted online
- Miss critical operational blind spots
- No competitive context or benchmarks
- Vague complaints without solutions
- Staff behaves differently when you're around
- Reactive instead of proactive
With Secret Putter
- Comprehensive evaluation of entire experience
- Identify issues before they become problems
- Compare to competitors in your market
- Specific, prioritized action items
- See authentic customer experience
- Proactive improvements that drive revenue
How It Works
Four simple steps to get actionable insights on your course
Add Your Course
Create account, fill in your course details, and purchase visit credits.
Secret Putter Visits
Mini golf enthusiast visits incognito and documents full experience.
AI Analysis
Our AI processes photos and observations to generate insights.
Get Results
Receive detailed report with scores, photos, and recommendations.
What You Get in Every Report
Comprehensive evaluation with everything you need to make data-driven improvements
50-Point Evaluation
Detailed scores across 12+ categories with sub-category breakdowns and trend analysis.
20-40 Photos
High-quality photographic evidence documenting every aspect of the guest experience.
AI-Powered Insights
Advanced analysis identifies patterns, issues, and opportunities you might miss.
Competitive Benchmarking
Compare your scores against regional and national averages for similar courses.
Prioritized Action Items
Specific recommendations ranked by impact to guest satisfaction and revenue.
Staff Recognition
Identify and celebrate staff members who deliver exceptional service.
Sample Report Preview
This is what you'll receive 48 hours after the evaluation
Top Priority Actions
- Restroom cleanliness needs attention - deep clean and add more frequent checks
- Course maintenance is excellent - maintain current high standards
- Add clearer signage at hole #7 - multiple guests appeared confused
- Staff member "Mike" provided exceptional service - recognize publicly
Simple, Transparent Pricing
Purchase credits and schedule visits on your terms. PuttScores customers get 20% off!
Single
Perfect for trying us out
- Complete 50-point evaluation
- 20-40 high-quality photos
- AI-powered insights
- Competitive benchmarking
- 48-hour report delivery
- Priority email support
Quarterly
4 visits per year (every 90 days)
- Everything in Single, plus:
- 4 credits for 4 visits/year
- Auto-scheduling every 90 days
- Track improvements over time
- Industry benchmarking
- Fresh evaluators each visit
Monthly
12 visits per year (every 30 days)
- Everything in Quarterly, plus:
- 12 credits for 12 visits/year
- Auto-scheduling every 30 days
- Dedicated account manager
- Monthly trend reports
- Invoice option (Net 30)
30-Day Money-Back Guarantee
If you're not completely satisfied with your evaluation report, we'll refund your payment in full. No questions asked. PuttScores customers get 20% off their first purchase!
Early Access Launch Program
Be among our founding course partners and receive exclusive benefits
Why Course Managers Choose Secret Putter
Professional mystery shopping built specifically for mini golf
AI-Powered Analysis
Advanced technology identifies patterns and insights you might miss manually.
Photo Documentation
Visual evidence shows exactly what customers see and experience.
Competitive Benchmarking
Compare your performance against similar courses in your market.
Actionable Recommendations
Specific, prioritized actions that drive measurable improvements.
Quality Assurance
Verify standards are met consistently across all shifts and staff.
Frequently Asked Questions
Single evaluations are $199 per visit. Quarterly plans (4 visits/year) cost $600 total ($150/visit). Monthly plans (12 visits/year) cost $1,200 total ($100/visit). PuttScores customers get 20% off their first purchase!
After you submit a request, a Secret Putter typically visits within 5-7 business days. The complete report with AI analysis is delivered 48-72 hours after their visit. Total turnaround is usually 7-10 days from request to final report. Rush service is available for an additional fee.
No. Secret Putters are trained to blend in as regular customers. They pay for their visit like everyone else and behave naturally throughout their experience. This ensures you get authentic, unbiased feedback on what real customers experience daily.
Every aspect of the guest experience: course condition and maintenance, hole quality and creativity, staff friendliness and knowledge, cleanliness of all facilities (restrooms, seating, grounds), pricing and perceived value, amenities (concessions, arcade, party rooms), overall atmosphere and ambiance, parking and accessibility, signage and wayfinding, and safety considerations.
Very comprehensive. Each report includes: 20-40 high-quality photos documenting all aspects, numerical scores across 12+ categories, detailed written observations for each area, specific issues identified with severity levels, AI-generated insights and patterns, prioritized action items with impact ratings, competitive benchmarking against similar courses, and guest journey mapping. Most reports are 15-25 pages.
Absolutely! We offer Quarterly plans (4 visits/year for $900) and Monthly plans (12 visits/year for $2,400). After each visit, we auto-schedule your next evaluation based on your plan frequency. Different Secret Putters are assigned each time (6-month cooldown) so you always get fresh eyes.
Online reviews are biased (only very happy or very unhappy customers post), incomplete (they miss many operational details), inconsistent (different reviewers focus on different things), and lack context (no benchmarking or actionable recommendations). Secret Putter evaluations are comprehensive, objective, structured for consistency, include photographic evidence, provide competitive benchmarking, and deliver specific action items - not just complaints.
All evaluators complete comprehensive training on: what to observe and document, how to take effective photos, how to assess guest experience objectively, using our standardized checklist, remaining incognito, and writing helpful observations. They must pass a practice evaluation before being approved. We also collect feedback from owners to continuously improve evaluator quality.
Yes! Contact us through the platform and we will send you a redacted sample report showing exactly what you will receive. This helps you understand the value, level of detail, and insights provided. Many owners are surprised by how thorough and actionable the reports are.
The report reflects the authentic experience of a real customer. While it may be difficult to hear critical feedback, this is exactly what your guests experience. However, if you believe something is factually incorrect, you can request clarification or submit evidence for our review. Our goal is accuracy and helping you improve.
Most course owners report noticeable improvements within 30-60 days of implementing our recommendations. Quick wins (like fixing specific maintenance issues or improving signage) can be addressed immediately. Bigger changes (like staff training improvements or facility upgrades) take 2-3 months. Many owners see measurable increases in customer satisfaction scores and repeat visits.
Absolutely confidential. Your reports are private and only accessible to you. We use aggregated, anonymized data for competitive benchmarking, but never share specific course details, names, or identifiable information. Your evaluation remains completely confidential.
Ready to Improve Your Course?
Be among the first course managers to use Secret Putter for professional evaluations. Join our launch program and get your first report in 7-10 days.