Professional Mystery Shopping

See Your Course
Through Customer
Eyes

Professional mystery shopping for mini golf courses. Get unbiased evaluations, actionable insights, and measurable results in days, not months.

$199
Per Visit
48hrs
Report Delivery
50+
Point Evaluation

The Problem with Traditional Feedback

Online reviews only tell part of the story. You need comprehensive, objective insights to truly understand and improve your guest experience.

Without Secret Putter

  • Only extreme reviews get posted online
  • Miss critical operational blind spots
  • No competitive context or benchmarks
  • Vague complaints without solutions
  • Staff behaves differently when you're around
  • Reactive instead of proactive

With Secret Putter

  • Comprehensive evaluation of entire experience
  • Identify issues before they become problems
  • Compare to competitors in your market
  • Specific, prioritized action items
  • See authentic customer experience
  • Proactive improvements that drive revenue

How It Works

Four simple steps to get actionable insights on your course

1

Add Your Course

Create account, fill in your course details, and purchase visit credits.

5 minutes
2

Secret Putter Visits

Mini golf enthusiast visits incognito and documents full experience.

5-7 days
3

AI Analysis

Our AI processes photos and observations to generate insights.

48 hours
4

Get Results

Receive detailed report with scores, photos, and recommendations.

Immediate

What You Get in Every Report

Comprehensive evaluation with everything you need to make data-driven improvements

50-Point Evaluation

Detailed scores across 12+ categories with sub-category breakdowns and trend analysis.

20-40 Photos

High-quality photographic evidence documenting every aspect of the guest experience.

AI-Powered Insights

Advanced analysis identifies patterns, issues, and opportunities you might miss.

Competitive Benchmarking

Compare your scores against regional and national averages for similar courses.

Prioritized Action Items

Specific recommendations ranked by impact to guest satisfaction and revenue.

Staff Recognition

Identify and celebrate staff members who deliver exceptional service.

Sample Report Preview

This is what you'll receive 48 hours after the evaluation

Overall Score
8.4/10
Course Condition9
Staff Service8.5
Cleanliness7.5
Value for Money8.8

Top Priority Actions

  • Restroom cleanliness needs attention - deep clean and add more frequent checks
  • Course maintenance is excellent - maintain current high standards
  • Add clearer signage at hole #7 - multiple guests appeared confused
  • Staff member "Mike" provided exceptional service - recognize publicly

Simple, Transparent Pricing

Purchase credits and schedule visits on your terms. PuttScores customers get 20% off!

Single

Perfect for trying us out

$199
1 credit • One-time visit
  • Complete 50-point evaluation
  • 20-40 high-quality photos
  • AI-powered insights
  • Competitive benchmarking
  • 48-hour report delivery
  • Priority email support
Get Started
MOST POPULAR

Quarterly

4 visits per year (every 90 days)

$600
$150/visit (Save $196)
  • Everything in Single, plus:
  • 4 credits for 4 visits/year
  • Auto-scheduling every 90 days
  • Track improvements over time
  • Industry benchmarking
  • Fresh evaluators each visit
Start Quarterly Plan
BEST VALUE

Monthly

12 visits per year (every 30 days)

$1,200
$100/visit (Save $1,188)
  • Everything in Quarterly, plus:
  • 12 credits for 12 visits/year
  • Auto-scheduling every 30 days
  • Dedicated account manager
  • Monthly trend reports
  • Invoice option (Net 30)
Start Monthly Plan

30-Day Money-Back Guarantee

If you're not completely satisfied with your evaluation report, we'll refund your payment in full. No questions asked. PuttScores customers get 20% off their first purchase!

Early Access Launch Program

Be among our founding course partners and receive exclusive benefits

Special
Launch Pricing
Exclusive discounted rates for founding partners
Priority
Scheduling
Get evaluations completed faster as an early member
Lifetime
Partner Status
Lock in benefits and preferential rates forever
Limited Availability
Founding partner program closes once we reach capacity

Why Course Managers Choose Secret Putter

Professional mystery shopping built specifically for mini golf

AI-Powered Analysis

Advanced technology identifies patterns and insights you might miss manually.

Photo Documentation

Visual evidence shows exactly what customers see and experience.

Competitive Benchmarking

Compare your performance against similar courses in your market.

Actionable Recommendations

Specific, prioritized actions that drive measurable improvements.

Quality Assurance

Verify standards are met consistently across all shifts and staff.

Frequently Asked Questions

Single evaluations are $199 per visit. Quarterly plans (4 visits/year) cost $600 total ($150/visit). Monthly plans (12 visits/year) cost $1,200 total ($100/visit). PuttScores customers get 20% off their first purchase!

After you submit a request, a Secret Putter typically visits within 5-7 business days. The complete report with AI analysis is delivered 48-72 hours after their visit. Total turnaround is usually 7-10 days from request to final report. Rush service is available for an additional fee.

No. Secret Putters are trained to blend in as regular customers. They pay for their visit like everyone else and behave naturally throughout their experience. This ensures you get authentic, unbiased feedback on what real customers experience daily.

Every aspect of the guest experience: course condition and maintenance, hole quality and creativity, staff friendliness and knowledge, cleanliness of all facilities (restrooms, seating, grounds), pricing and perceived value, amenities (concessions, arcade, party rooms), overall atmosphere and ambiance, parking and accessibility, signage and wayfinding, and safety considerations.

Very comprehensive. Each report includes: 20-40 high-quality photos documenting all aspects, numerical scores across 12+ categories, detailed written observations for each area, specific issues identified with severity levels, AI-generated insights and patterns, prioritized action items with impact ratings, competitive benchmarking against similar courses, and guest journey mapping. Most reports are 15-25 pages.

Absolutely! We offer Quarterly plans (4 visits/year for $900) and Monthly plans (12 visits/year for $2,400). After each visit, we auto-schedule your next evaluation based on your plan frequency. Different Secret Putters are assigned each time (6-month cooldown) so you always get fresh eyes.

Online reviews are biased (only very happy or very unhappy customers post), incomplete (they miss many operational details), inconsistent (different reviewers focus on different things), and lack context (no benchmarking or actionable recommendations). Secret Putter evaluations are comprehensive, objective, structured for consistency, include photographic evidence, provide competitive benchmarking, and deliver specific action items - not just complaints.

All evaluators complete comprehensive training on: what to observe and document, how to take effective photos, how to assess guest experience objectively, using our standardized checklist, remaining incognito, and writing helpful observations. They must pass a practice evaluation before being approved. We also collect feedback from owners to continuously improve evaluator quality.

Yes! Contact us through the platform and we will send you a redacted sample report showing exactly what you will receive. This helps you understand the value, level of detail, and insights provided. Many owners are surprised by how thorough and actionable the reports are.

The report reflects the authentic experience of a real customer. While it may be difficult to hear critical feedback, this is exactly what your guests experience. However, if you believe something is factually incorrect, you can request clarification or submit evidence for our review. Our goal is accuracy and helping you improve.

Most course owners report noticeable improvements within 30-60 days of implementing our recommendations. Quick wins (like fixing specific maintenance issues or improving signage) can be addressed immediately. Bigger changes (like staff training improvements or facility upgrades) take 2-3 months. Many owners see measurable increases in customer satisfaction scores and repeat visits.

Absolutely confidential. Your reports are private and only accessible to you. We use aggregated, anonymized data for competitive benchmarking, but never share specific course details, names, or identifiable information. Your evaluation remains completely confidential.

Ready to Improve Your Course?

Be among the first course managers to use Secret Putter for professional evaluations. Join our launch program and get your first report in 7-10 days.

No contracts
Cancel anytime
30-day money-back guarantee